In 2010, when I wrote my marketing book, I questioned the value of social media for small businesses. Well, one of the reason I published my book as a three-ring binder was that it would allow me to update my book. As I pointed out, the only constant in marketing is change (a core belief of my POWERSHIFT MARKETING philosophy).
The Wall St. Journal recently reported that a new study from SocialMediaExaminer.com, indicates that seven out of 10 small business owners now believe that social media is important. So, where should you be spending your time?
The report says that the most popular site for small business is Facebook, followed closely by Twitter and LinkedIn. The findings are based on a survey of 2,573 owners with 100 employees or less. Blogs and video sites like YouTube ranked in the middle while MySpace scored the lowest, with Groupon just one notch above.
Michael Stelzner, founder of SocialMediaExaminer and author of the report, says MySpace landed at the bottom because it’s lost its appeal among consumers. But Groupon did poorly because it offers a service valuable to retailers, not service providers.
Small businesses place great value on social media in general, according to Mr. Stelzner. “They’ve always been the torch-bearer for social media and our study shows they’re benefiting the most,” he says. “Big businesses can’t move quickly enough to keep up with it. Social media provides an opportunity for small, nimble businesses to get a leg up over their large competitors.”
The question for today: When was the last time you updated or added content to your Facebook page? If you don’t have a Facebook page, make it a priority today.